Our Approach

Experience. Integrity. Excellence.

At Tawasol, we take a unique approach to online research that sets us apart from other providers. We combine advanced methodologies with quality control measures to ensure that our data is accurate, reliable, and representative of the target population. Our approach includes: 

We recruit our panel members through a variety of channels, including social media, online ads, and referrals. We use a multi-stage screening process to ensure that our panelists are high-quality and representative of the target population.

We use advanced survey design techniques to ensure that our surveys are engaging, easy to understand, and yield accurate results. We employ a range of question types, tools & techniques, to capture the full range of respondent opinions.

We implement a range of quality control measures to ensure that our data is accurate and reliable. These include data validation checks, fraud detection tools, and panel quality monitoring.

We apply a range of sampling techniques to ensure that our sample is representative and unbiased, providing accurate insights into the target population.

Panelists Screening
- Validating sources of recruitment based on activity and responsiveness

- Geo-IP to verify location

- Captchas helps to distinguish human from machine input

- Double Op-tin: Members confirm membership via email confirmation

- Profiling checks: Panelists with less profiling information are checked

- Manual Scammer checks
Data Cleaning
3 strikes applied – Any panelist fails 3 times in any of the below will be banned on the panel:

- Speedsters

- Straight Liners

- Open ends

- FIlling time
In-Survey Quality Control
- De-Duping: each respondent has an anonymous ID, our system prevents the panelists from answering the same surveys again

- Trap questions: screen out all panelists who fail to answer the traps

- Invitations Cap – twice a week maximum

- Geo-IP: to match country of residence claimed against actual

- Language/Translation checks

- Cookie Control: We require cookie validation to register a survey complete
Panel Health
- Suspected Email/domains are checked manually within 72 hours

- Boarding Process of 7 days: panelists with low quality will be identified and removed before moving to the sampling pool

- Suspected panelists back checked by phone calls to identify any conflicting data

- Survey score: to evaluate the survey experience by the panelists
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We design winning surveys

Mobile Optimized

Fully optimized experience whether completing on a PC, tablets or smartphone (both Android & iOS).

Optimal Length

Target length on average is under 20 min for each repondent.

Engaging

Survey that engage respondents and don’t cause dropout. Target completion rate of 85%+ on all devices

Accurate

Using improved questioning techniques to get deeper insights

Join Us Today

Ad Hoc Survey

Tawasol's ad hoc surveys target specific research topics. Collaborate with our experts to design surveys aligned with your questions. Diverse design options for insightful quick results.

OmniView

Transform your strategy with key insights in a fast-paced world. Tawasol's online omnibus interviews adults in KSA, UAE, and Egypt fortnightly, offering cost-effective consumer understanding.

SwiftSurvey

Elevate your business strategy with SwiftSurvey®. We offer affordable insights: choose 400, 600, or 900 respondents, 10/15 questions. Stay competitive like successful decision-makers.